When you’re a fashion brand competing in the US market — where attention spans are short and competition is fierce — design is conversion.
Yekim, a bold streetwear fashion brand rooted in urban culture, came to us with a challenge:
"Our site looks okay, but people just aren’t buying."
They had great product photos. Strong celebrity placements. Quality designs. But their conversion rate had flatlined at just 1.2%, despite running paid campaigns on Meta and TikTok. Bounce rates were high, mobile users weren’t scrolling, and product discovery felt chaotic.
So we went in to rebuild Yekim’s online experience — with a clear goal:
🔁 Turn passive visitors into repeat customers.
The Core Problem
Upon auditing the original website, here’s what stood out:
No clear collection hierarchy (men’s jackets, tees, accessories were scattered)
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Lack of mobile optimization (90% of traffic was mobile, yet the layout felt desktop-first)
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Weak storytelling — the brand’s identity didn’t come through clearly
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Missing urgency triggers like limited drops, countdowns, or scarcity messages
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No guided discovery (users didn’t know what was new, trending, or almost sold out)
Yekim had loyal fans offline — but online, it lacked presence, flow, and personality.
The Redesign Strategy
We didn’t just reskin the brand. We rebuilt the shopping experience that UX means Urban Culture around the buyer psychology of hypewear and Gen Z fashion behavior.
Here’s what we changed:
1. Visual Hierarchy with Intent
We introduced bold homepage blocks with titles like
🧥 "World of Denim"
🔥 "Just Dropped"
👑 "Choose Sticker Persona"
Instead of confusing sliders or stock-style layouts, we gave every section a purpose — to move the user deeper into the funnel.
2. Mobile-First Grid & Scroll Behavior
We completely restructured mobile — the hero sections, shop-the-look, and sticky CTAs were redesigned to mimic swipe-based interaction (like social).
💡 Fun fact: 73% of conversions now happen on mobile.
3. Conversion Optimized Product Pages
Price anchoring with original vs. sale price
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Size guides and low stock alerts
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Product bundles & "complete the fit" upsells
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Sticky "Add to Cart" buttons on scroll
⚙️ Key Features Added
Product tags: “Jungleries,” “Elegant & Sexy,” “New Arrivals”
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Banner bar with discounts and real-time scarcity countdown
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Social proof tiles (as seen on…), even with stylized influencers
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Integrated video blocks in collection pages
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Footer optimized for SEO + user trust (shipping, FAQs, contact, socials)
Results After 30 Days
Here’s the transformation, backed by real numbers:
| Metric | Before | After | Improvement |
|---|---|---|---|
| Conversion Rate | 1.2% | 1.78% | +48.6% |
| Bounce Rate (Mobile) | 67% | 41% | -26% |
| Avg. Session Duration | 43s | 1m 19s | +83.7% |
| Cart Abandonment Rate | 74% | 58% | -16% |
| Returning Customers | 18% | 32% | +77.7% |
🛒 Best seller performance:
Denim jackets (featuring new "World of Denim" section) saw a 3.1x increase in weekly sales.
Before : Store Look
After :Store Look
Client Feedback
"This is the first time we feel like the site represents who we are. It’s not just clean — it moves people. We’re now doubling down on email and retention because our traffic is finally converting."
— Yekim Creative Director
Final Thoughts
In 2025, your website is not just a storefront — it’s your digital flagship. Especially in fashion, design isn’t decoration — it’s persuasion.
With small but strategic changes rooted in buyer psychology, culture, and flow, you don’t just improve UX… you unlock growth.
Want Similar Results?
If you’re a Shopify brand in the US, UK, Canada, or Dubai, and your site isn’t converting like it should — it might not be your product.
It might just be your design.
📩 Drop us a message or explore our past work to see how we turn browsers into buyers — every time.
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