There’s a myth that’s been floating around for years now:
“Email marketing is dead.”

It gets thrown around every time a new platform trends — TikTok, Threads, WhatsApp Broadcast, SMS flows… the list goes on. But while brands chase shiny objects, smart marketers know one thing:

Email is still the king of owned channels.

Let’s paint a picture.

The Problem: Ignoring Email Means Leaving Money on the Table

In back 2024, I consulted for a skincare brand that had a stunning product line and thousands of customers. But something was off — sales were stagnant despite rising ad spends.

Guess what they weren’t doing?

Email marketing.
No flows. No campaigns. Not even post-purchase follow-ups. They were relying solely on Instagram ads and praying for virality.

We audited their store and discovered something wild:
💸 They had over 18,000 email subscribers sitting cold in Klaviyo.
No welcome flow. No product education. No loyalty emails. Nada.

When we activated a 4-part email strategy, they generated $18,000+ in revenue in just 7 days — with the help of email marketing by offering promocodes to your audience.



Moral of the story?
Ignoring email is like owning a gold mine and refusing to dig.

Why Email Still Works (and Will in 2025)

Let’s get real: People still check their emails every day — especially when they trust the sender.

In 2025, email is evolving, not dying.
Here’s what’s making it thrive:

  1. Zero algorithm interference (unlike Instagram or TikTok)

  2. First-party data advantage (post iOS 17 privacy updates)

  3. Direct communication with buyers

  4. High ROI: For every $1 spent on email, the average return is $36 (source: Litmus)

Email Strategy Tips That Actually Convert in 2025

Forget spammy newsletters and boring promo blasts. Here’s what works now:

1. The “Story First, Sale Later” Formula

Nobody wants to be sold to. But everyone loves a good story.

Instead of “25% OFF NOW!”, try:

“We were tired of greasy serums that made our skin worse. So we created something better.”

Connect emotionally, then sell logically.

2. Smart Segmentation = Smart Revenue

Don't send one-size-fits-all emails. Segment by:

  1. First-time vs. returning customers

  2. Openers vs. non-openers

  3. Product category preferences

Personalized = profitable.

3. Automated Flows That Print Money While You Sleep

At the bare minimum, you need:

  1. Welcome Series

  2. Abandoned Cart

  3. Post-Purchase Thank You

  4. Winback Flow

  5. VIP Loyalty Flow

Build them once. Earn forever.

4. Use Proven Templates That Sound Like a Human (Not a Robot)

Here’s an email that performs insanely well for ecommerce clients:

High-Converting Email Template (for Ecommerce or Service Brands)

*"Hi [First Name],
We noticed you haven’t checked in for a while — and we totally get it. Inbox chaos is real. But we promise this is worth your scroll. 😉

Here’s what’s new this week at [Your Brand Name]:
✅ Our latest collection just dropped
✅ [Highlight Benefit or Feature]
✅ Limited-time deal ending [insert date]

Ready to treat yourself? We’ve added something extra special — a [discount, freebie, early access — customize as needed].

👉 Use code: WELCOME25
🕒 Expires: [insert deadline]

[CTA Button: “Shop Now” or “Claim Your Deal”]

Still on the fence? Here’s what our customers are saying:

⭐️⭐️⭐️⭐️⭐️
'Absolutely love everything about this brand. The emails are fun, the products are amazing!' — A Happy Customer

If you need help or have questions, just reply to this email. A real human will get back to you!

Cheers,
[Your Name or Brand Team]
[Contact Info] | [Social Media Icons]"*

You can tweak the subject line depending on your goal:

  1. “You're Missing Out — Here's 20% Off Just for You”

  2. “Let’s Catch Up – We’ve Got Something Special Inside”

  3. “🔥 Trending Now: [Product Name] is Flying Off the Shelves”

Test, Learn, Repeat

Email marketing isn’t a one-and-done game.
Here’s how you stay ahead:

  1. A/B test subject lines weekly

  2. Test send times (try weekday mornings vs. weekends)

  3. Switch CTA positions and track click-throughs

  4. Use heat maps to understand reader behavior

The data will tell you everything you need to grow.

Conclusion: The Gold Is Still in the Inbox

In 2025, email marketing is far from dead.
It’s just waiting for brands to stop sleeping on it.

The ones who win?
They treat email like a relationship — not a billboard.

So before you launch your next ad campaign or blow your budget on influencers, ask yourself:
Are you showing up in your customer’s inbox the right way?

If not, this is your sign to start.

Need help setting it up? Drop me a message — I’ll even build your first 3 flows for free 😉