ARPEX Gloves Shopify Redesign Case Study

Category: Ecommerce, Fashion, Shopify Redesign

Client Industry: Premium Gloves Brand

Platform: Shopify

Project Type: Website Redesign & Brand Refresh

•  Problem Statement

The client, a premium glove brand — ARPEX, approached us with a common challenge faced by many small-to-medium ecommerce brands:

• Outdated UI
• Weak product presentation
• No brand recall
• Low conversions despite quality products

Their old Shopify store lacked both visual storytelling and user experience (UX) appeal. The site was generic, cluttered, and failed to communicate the luxury + utility combination that ARPEX gloves offer.

• Our Objective

We aimed to completely revamp the digital identity of ARPEX Gloves and create a clean, high-converting Shopify experience. The key objectives included:

            ✅ Elevating brand perception
            ✅ Designing a minimal yet bold layout
            ✅ Focusing on product storytelling
            ✅ Ensuring responsive design for mobile and tablet

            ✅ Boosting overall conversion and retention

• Our Approach

1. Brand-First Design Philosophy

We created a layout that reflects luxury, precision, and confidence — all key emotions that align with high-quality gloves.

2. Hero Section Redesign

Before: Basic static image

After: Full-screen editorial-style banner with bold typography and call-to-action buttons

3. Product Section Enhancement

Before: Cluttered display with poor spacing
After: Minimalist product cards, hover animations, clear CTAs, and category segmentation

4. Mobile Responsiveness : Optimized all layouts for fast loading and smooth navigation on mobile

5. Color & Typography : A neutral color palette with strong contrast and premium fonts to give it a fashion editorial look.

Before vs After Preview

Key Features Added

1. 🛍️ Product-focused layout

2. 🔎 Zoom-friendly product images

3. 🔁 Instagram feed integration

4. 🎨 Brand color consistency

5. 📱 Fully mobile-optimized layout

6. 🛒 Improved checkout UX

Results (Post Launch)

1. +65% increase in product page engagement

2. +42% increase in Add to Cart clicks

3. +29% higher session time on homepage

4. Positive feedback from both new and returning customers

Ad Results 

 Final Thoughts

This Shopify website redesign for Arpex Gloves focused on mobile optimization and visual branding. This project showcases how a strategic Shopify redesign can completely transform how a product is perceived and sold online. By aligning the brand identity with user expectations, we gave ARPEX Gloves the premium edge it truly deserved.

Looking for a similar transformation for your ecommerce store?
📩 Let’s connect and make your brand the next success story!